Purpose is your moral DNA

Purpose Management Consulting advises and supports organizations through the implementation of sustainability (CSR) in core business activities. In achieving this, we acknowledge 5 paths that organizations can follow to realize their goals. Purpose advises organizations through all these paths.

We believe that, depending on the challenge, a combination of these 5 paths, will lead to a sustainable organization. In some cases a clear vision may be missing, in others leadership may need support changing, or CSR may need to be achieved through an alternative governance model. Below one can find a brief overview of each of these paths:

1. People & Leadership

First of all, Purpose believes in contributing to a more sustainable organization through its people and leadership. We are convinced that a change in thinking & behavior of all people within an organization is required. This change often starts with visionary leadership. However, commitment of all employees is crucial. Change eventually needs to be embedded in the hearts and minds of all employees. It is essential to think and act in alignment with your organization’s vision and purpose.

2. Products & Services

Besides Leadership and employee behavior, the products and/or services your organization offers demand focused attention. It is the product and/or service with which you service the customer and that determines, to a large extent, your market reputation. It is your responsibility as an organization to respectfully move with the changing demands of your customer and society at large. Products and services based on sustainable principles are essential in order pre-empt these changing demands and bring CSR into the heart of your organization.

3. Supply chain & Processes

Besides in your products, sustainability should play an important role in your internal processes and your supply chain. Hereby we would like to emphasize the relevance and importance of cooperation between different companies within a certain supply chain.

4. Vision & Strategy

A common Purpose is an important binding factor in ensuring that employees can identify themselves with an organization. The purpose is often only a board-agenda item but we believe that it is important to involve as many people as possible in its formulation as it will contribute to the core business.

5. Organization & Governance

Last but not least organization and governance leads is required on the path to a sustainable organization. This is related to the formal company structure, tasks, responsibilities, supervisory bodies and governance. Even when a company succeeds in communicating an inspiring Purpose and aligning employees with this Purpose, an optimal organization and governance structure is a necessity.